Strategi Pengembangan Human Capital Dalam Meningkatkan Kinerja Karyawan Pada PT. Indomas Tirta Kencana Abadi Cabang Padangsidimpuan

Abstract

This study aims to analyze the Human Capital development strategy in improving employee performance at PT. Indomas Tirta Kencana Abadi Padangsidimpuan Branch. The research employs a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The informants consist of the Head of Depo, Administration Supervisor, and Warehouse Supervisor. The results indicate that the company consistently implements regular training and monthly coaching, conducts recruitment based on experience, and provides rewards, although not optimally. Evaluation is conducted through periodic monitoring and briefing, demonstrating performance improvement among most employees. The competitive strategy is implemented through Human Capital development as the core strategy, QPA-based performance monitoring, focus on technical and soft skills mastery, and building a solid work culture. However, challenges remain in field implementation and the gap between training theory and practice. The study concludes that the Human Capital development strategy is quite effective but requires refinement, particularly in aligning strategy implementation with market needs and conditions.