STRATEGI PENGEMBANGAN UMKM OLEH DINAS PERINDUSTRIANDAN PEDAGANGAN KABUPAEN PADANG LAWAS UTARA

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector in driving regional economic growth and improving community welfare. In North Padang Lawas Regency, MSME actors operate across various sectors, yet they still face challenges such as low market interest in local products and a decline in the number of MSMEs following the Covid-19 pandemic. In this context, the Industry and Trade Office of North Padang Lawas Regency plays a crucial role in providing guidance and development for MSMEs. This study aims to analyze the MSME development strategies implemented by the North Padang Lawas Regency Industry and Trade Office and identify the challenges encountered during implementation. The research method used is qualitative with a descriptive approach, utilizing data collection techniques such as interviews, observation, and documentation. The results indicate that MSME development strategies are carried out through facilitation in production and processing, marketing, human resources, and design and technology. However, budget constraints remain the primary challenge, leading the implementation of these strategies to focus more on non-material facilitation, such as guidance, counseling, and mentoring. Nevertheless, the implemented strategies continue to have a positive impact on increasing the capacity and sustainability of MSMEs in North Padang Lawas Regency.